PORTFOLIO
MATTEL
PLAY with PASSION
Inspiring kids through different of Plays, such as Technology, Digital, Electronic, Chemical, Mechanical, Fashion, Collectible, Plush, Fairy Fantasy, Dreams and Role Play
Different Collectible dolls crossover with Brands
Dock for Girl’s diary online plays
Drone plays
Interacts with girls via touch and sound sensors
Mechanical action dolls play
Handicraft plays with punching machine and different accessories for doll’s fashions
You can be Anything
Small collectible dolls with entertainment DVD base on story of Video Games
Nurturing / Role plays
Inspiring plays
Electronic plays for small girls
Girls buddy
Plays with different scenes
Plays for personal development
PLAY with PEOPLES
Embraced different Design Contest, Training, Brainstorming, Team Building, Seasonal Party, Task Force, Practise Sharing and Process Improvement for the excellence of work.
Engaging different skills on Sharing sessions
Exclusive training materials
Bonding with different parties within company
Embracing creativity, fun and connections globally
Totally play, relax and connections
Training’s poster
PLAY with COMMUNITY
MARKETING EVENTS : Prepare the Trophy for the event
On Left – 2010 – Kim Burn & Hwang Jung Eurn, On Right – 2011 – Song Jung Ki & UEE
Generate idea of contest, providing sharing, contest judge and prepare presents etc
Generate idea workshop event and materials preparation for VIPs try to sketching Barbie doll’s
Judging for POOL TO School Cheung Sam Design for Barbie Contest
POOL TO x Barbie’s Cheung Sam Design Contest finale
PLAY to SUCCESS
OBJECTIVE
ACTIONS
Dig out the possible issues, to minimised excessive cost and schedule jeopardise
Prior Develop the projects has longer lead time components
Revisit the overall schedule base on new added process or taken away excessive
Training, nurturing and team building to leverage the ownership
What need to collaborate, and what need to take away all the way in the process
The projects really what market’s want and within the cost
BENEFIT
Make sure every stages is smoothly moving forward and no waste
Get the enough time for Prelim Design
Start the projects as close as the release day
Empathy across entire team globally and functionally
Take away unseen and not valuable stuffs, and do it right in place
Always on track in same page
RESULT
DIVERSIFIED : Everybody is Barbie, leads all different personalities of Barbie’s doll comes out. Just like different peoples in our community
NEW PLAY : Through the Technology, Electronic, Material, Culture or Trends tell the Stories
VARIOUS : Mechanism, different Components or Invented Material created the New Play Patterns
OPPORTUNITIES : Grows more & more of New Cross-over, Collectible and Consumer’s products
